SEO for images 2022 | How to Write SEO-Friendly Image Alt Text (4 golden secrets)
Did you know that the best content can generate up to 2000% traffic to a blog or website!!!
Images are essential when creating high-quality content, as they make it visually appealing and appealing.
Not only that, image seo can also help you rank in image search on Google and other popular search engines. For this to happen, you need to optimize your SEO for images 2022.
A critical step in optimizing your images is writing SEO friendly image alt texts. So in this post, I am going to show you 4 golden tips and secrets on how to do that.
But first, let's see why you should use images on your website in the first place.
Why Should You Use Images on Your Website?
Images are essential to making your content visually appealing and easier to read. In fact, some users prefer looking at images rather than reading text.
Images are also visually appealing and adding them can entice people to click on your website from search results. This way, you will generate more organic traffic to your website and improve your search engine rankings.
Now that you know the reason for using images on your website, let's take a look at the concept of SEO on images.
What is SEO for images 2022
Optimizing the alt text of your image is part of Image SEO, so let's first explain what Image SEO is.
Image SEO is the process of optimizing your images on your website so that Google can find and rank them in image search results.
Except for alt text, image SEO also includes naming image files and image titles, compressing your images to increase site speed, using slow loading, rendering your images via CDN, and more.
What’s Image Alt Text?
Now, you may be wondering what the alt text for an image is. It is an HTML attribute added to the image tag and describes what the image is.
It could look like this:
alt = "This is an alt text for the image"
Alt text not only helps search engines understand the image but also helps users to know what the image is when it cannot be displayed on your website. By reading the alt text, you can still get an idea of the content of the image.
More importantly, screen readers also use alternate texts to help blind people understand the image.
Writing SEO-Friendly Image Alt Text
When writing search engine friendly image alt text, you should always keep the user in mind. Think about how to give your users the best experience on your website.
This is critical, because user experience is a top priority for Google. In fact, the search engine giant prefers sites that offer value to users and provide a good experience. So this should be your top priority too.
Well let's start ...
How to Optimize Your Website for Image Search ( 4 simple tips )
1. Describe What Your Image Is About
The first step is to describe the subject of your photo. Try to be brief, but don't use just one or two words. Imagine you are explaining your picture to a blind person.
For example, the alt text for a bad image for this image might be:
alt = "kitten"
The only information you get from this alt text is that the image is of some kind of kitten.
On the other hand, a better image alt text would be:
alt = "a cute little cat playing with a flower"
Clearly describe the content of the image. Even if the image is not displayed on your website, users will still know what it is about.
2. Include Your Focus Keyword in the Alt Text
Writing SEO friendly alt text is all about improving your chances of getting your images ranked in search engines.
And to do that, you also need to add the primary focus that you want to arrange in the image's alt text.
Be careful with keyword stuffing, because Google is aware of this and will penalize your website.
Keywords should only be used when appropriate and added to context.
But if you can't get your focus keyword to match the image description, you can always use semantic keywords instead.
Keywords are search terms that are conceptually related to the keyword you are focusing on. Knowing that it is closely related to your focused keyword can provide search engines with a better understanding of what your content is all about.
For example, if the keyword you are focusing on is 'photos', then the semantic keyword would be 'photos'.
You can discover keyword ideas by checking out Google Analytics. This will help you see how people found your websites and what they searched for.
3. Limit Your Image Alt Text to 125 Characters
Limit the alt text in your image to a maximum of 125 characters. Alt texts that are too long will be difficult to read for both users and search engine bots. Most likely, screen readers will cut it as well.
So now you are wondering what to include in these 125 characters?
Prioritize the keywords you want to rank your images for and get rid of unnecessary words like screen readers and search engines will identify it as an image from an HTML tag.
Also, keep in mind the search intent - what will a user search for when searching for an image like yours? Doing a keyword research and checking Google Analytics will help you figure this out.
4. Don’t Forget Your Form or CTA Buttons
Don't forget that the submit buttons for forms or a CTA (call to action) must also contain I have an alternative text if it consists of images.
For example, they should have alternative texts describing the functionality of the buttons such as "find more information", "apply now", "register for our course", etc.
Not adding alt text to your CTA and submit buttons may alienate part of your audience. But if you take the time to do so, you will ensure that everyone has a positive experience on your site.
Writing search engine friendly image alt text is a simple process once you get used to it. Best of all, it can improve your chances of ranking on Google for your images and attract more traffic to your website.